... can be truly achieved only through a tiered process with the following components :

• Eliminating environmental apathy
• Fostering environmental interest, enthusiasm and pride
• Creating awareness of environmental issues
• Creating true understanding of those issues
• Facilitating motivated, informed and objective action

We need to reach and inform individual decision-makers (at all levels — from the household to the top levels of government) who will generate positive and rapid impacts in their particular fields.